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Does Blind Faith Play a Role in Twitter’s Verification Process?

Twitter has decided to keep its verification process cryptic, even after it mistakenly verified an account from someone pretending to be Rupert Murdoch’s wife. | MORE »

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Sprint’s CEO Pokes Hole in His Company’s Ad Campaign

Statements made by Sprint Nextel CEO Dan Hesse at an investor conference expose a national ad campaign from the wireless carrier as being less than accurate. | MORE »

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Google Punishes Itself After Inadvertently Doing ‘Evil’

After learning that a campaign promoting Google’s Chrome browser was in violation of one of Google’s own search-rank rules, the company downgraded the browser’s visibility on the Web. | MORE »

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Starbucks Tries to Sidestep Backlash With Its Price Increase

The coffee giant may have learned something from the failed strategies of other companies looking to hike prices or charge new fees. | MORE »

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Arizona Humane Society Steps Into It

Few things spark a reputational crisis like euthanizing a cat needlessly and breaking its human companion’s heart—especially when the cat’s name was Scruffy. | MORE »

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Best and Worst PR Moves of 2011: Aflac Flies and Netflix Dives

In 2011, PR News readers admired speed and creativity in communications (Aflac, Morton’s) and deplored tin ears and lead-footedness (Netflix, Penn State). | MORE »

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New York Times First Casts Blame, Then Issues Apology

The Times was too quick to offer an explanation for an e-mail sent to millions of people asking them to reconsider canceling their subscriptions. | MORE »

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A Spike in Online Holiday Spending

It was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy. | MORE »

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Support for SOPA Stops Go Daddy in its Tracks

There was little holiday cheer at domain name registrar Go Daddy after it came out in favor of the controversial Stop Online Piracy Act. | MORE »

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In 2011, Politicians Said the Darndest Things

This just in: Notable 2011 quotes from politicians failed to reach standards set by FDR and Kennedy. | MORE »

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