Water Cooler

8 SEO Tips for Managing Negative Terms About Your Brand

November 19th, 2012 by

Here are eight ways to prepare for and manage a negative news cycle in Google search results.

8 Tips to Improve Your SEO Efforts

November 19th, 2012 by

How can you get your brand to the top of search results? Laura Kempke, senior VP at Schwartz MSL, offers tips to get you started.

The Hobbit Steps Into a PR Crisis

November 19th, 2012 by

With news reports that 27 animals died while being kept on a farm for the filming of The Hobbit, Warner Bros. and Peter Jackson need a new message.

Sour Review Puts Fieri on Brand Clean-Up Duty

November 16th, 2012 by

A New York Times review blasted the Food Network star’s new restaurant, prompting him to counterattack and leverage his massive fan base.

Twitter for PR: New Search Feature Ups Ante on Visuals

November 16th, 2012 by

If you want to break through the clutter on Twitter, it’s more important than ever for your tweets to contain visuals.

FDA Findings Taking Boost Out of 5-Hour Energy

November 15th, 2012 by

Filings with the FDA have linked 5-Hour Energy to 13 deaths and 33 hospitalizations, according to a New York Times report. Is the company doing enough to handle its PR crisis?

Pre-Thanksgiving Special: Trio of Updates From Facebook & Pinterest

November 15th, 2012 by

Facebook launched both a job-listing app and a brand-pages-only news feed, while Pinterest is increasing its efforts to work with businesses.

Study: PR Lacks Big Ideas and Creativity

November 14th, 2012 by

While 61% of Creativity in PR Report respondents agreed that criticism of the industry for lacking big, creative ideas is fair, 89% viewed themselves as creative.

Black Thursday Takes Bite Out of Workers’ Thanksgiving Plans

November 14th, 2012 by

Employees at Target aren’t happy with the retail store’s decision to move "Black Friday" from pre-dawn on Friday to Thanksgiving night.

Clear Initial Response From Sesame Workshop to Elmo Crisis

November 13th, 2012 by

The company’s blog post on the Kevin Clash/Elmo allegations is honest and transparent. PR News offers 5 more tips on crisis message clarity.