Water Cooler

FDA Findings Taking Boost Out of 5-Hour Energy

November 15th, 2012 by

Filings with the FDA have linked 5-Hour Energy to 13 deaths and 33 hospitalizations, according to a New York Times report. Is the company doing enough to handle its PR crisis?

Pre-Thanksgiving Special: Trio of Updates From Facebook & Pinterest

November 15th, 2012 by

Facebook launched both a job-listing app and a brand-pages-only news feed, while Pinterest is increasing its efforts to work with businesses.

Study: PR Lacks Big Ideas and Creativity

November 14th, 2012 by

While 61% of Creativity in PR Report respondents agreed that criticism of the industry for lacking big, creative ideas is fair, 89% viewed themselves as creative.

Black Thursday Takes Bite Out of Workers’ Thanksgiving Plans

November 14th, 2012 by

Employees at Target aren’t happy with the retail store’s decision to move "Black Friday" from pre-dawn on Friday to Thanksgiving night.

Cold Stone Takes to Twitter to Address Complaints Over Slur

November 13th, 2012 by

Cold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama.

Clear Initial Response From Sesame Workshop to Elmo Crisis

November 13th, 2012 by

The company’s blog post on the Kevin Clash/Elmo allegations is honest and transparent. PR News offers 5 more tips on crisis message clarity.

LIPA Violates Basic Crisis Tenets

November 12th, 2012 by

With thousands of customers still without power after Sandy, the utility company’s statement that it will be more ready for a storm in 2013 rings hollow.

Coca-Cola Shakes Up Site, Offers Big Gulp of Content

November 12th, 2012 by

Coca-Cola has revamped its website and is featuring more content for consumers, a sure sign that the trend of brands becoming "media companies" is picking up steam.

Brands Stand and Deliver to Honor U.S. Veterans

November 9th, 2012 by

In recognition of Veteran’s Day on Nov. 11, we’ve highlighted organizations that are using their brand power to honor our nation’s veterans.

3 Mistakes to Avoid When Writing E-Mails to PR Clients

November 9th, 2012 by

Writing and sending e-mails seems to take no effort at all—and therein lay the potential pitfalls.