After popping off on Twitter about the firing of Joe Paterno, Twitter king Kutcher hands the controls to his Katalyst team, throwing into question the authenticity of any of his tweets.
First he entertained America with his "oops" moment, and now Rick Perry is trying to take control of the conversation by proving that he can be intentionally funny as well.
The actual content of his responses aside, Herman Cain is sending strong messages to his core audience.
While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views.
Virgin America’s transition to a new reservation system has been anything but smooth.
Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences.
Taking some engagement cues from Yelp and TripAdvisor, Marriott will soon allow its customers to post reviews on its site.
Now that Google has updated its search algorithm to deliver more timely results, it’s critical for PR pros to optimize their content against trending topics.
Financial services firm Raymond James is now providing compliant social media access to its advisers, demonstrating the expansion of social media activities across all types of organizations.
After a pregnant mother and her husband were arrested for shoplifting at a Safeway and had their daughter taken away, the supermarket chain eventually decided not to press charges.