Water Cooler

Top 5 Soft Benefits to Boost PR Team Morale

November 20th, 2012 by

Going beyond solid 401k’s and healthcare plans, organizations are offering creative perks to help employees balance work and life. Here are five of our favorites.

25 Frequently Misspelled & Misused Words That Haunt PR Pros

November 20th, 2012 by

Sure, you can make your PR copy sing, but are you an eagle-eye proofreader?

The Hobbit Steps Into a PR Crisis

November 19th, 2012 by

With news reports that 27 animals died while being kept on a farm for the filming of The Hobbit, Warner Bros. and Peter Jackson need a new message.

8 SEO Tips for Managing Negative Terms About Your Brand

November 19th, 2012 by

Here are eight ways to prepare for and manage a negative news cycle in Google search results.

8 Tips to Improve Your SEO Efforts

November 19th, 2012 by

How can you get your brand to the top of search results? Laura Kempke, senior VP at Schwartz MSL, offers tips to get you started.

Sour Review Puts Fieri on Brand Clean-Up Duty

November 16th, 2012 by

A New York Times review blasted the Food Network star’s new restaurant, prompting him to counterattack and leverage his massive fan base.

Twitter for PR: New Search Feature Ups Ante on Visuals

November 16th, 2012 by

If you want to break through the clutter on Twitter, it’s more important than ever for your tweets to contain visuals.

FDA Findings Taking Boost Out of 5-Hour Energy

November 15th, 2012 by

Filings with the FDA have linked 5-Hour Energy to 13 deaths and 33 hospitalizations, according to a New York Times report. Is the company doing enough to handle its PR crisis?

Getting the Job: 5 Tips for Acing the Dreaded PR Writing Test

November 15th, 2012 by

Whether you’re entering the job market or you’re a seasoned vet considering a career move, here are five ways to nail any pre-employment writing assessment.

Pre-Thanksgiving Special: Trio of Updates From Facebook & Pinterest

November 15th, 2012 by

Facebook launched both a job-listing app and a brand-pages-only news feed, while Pinterest is increasing its efforts to work with businesses.