With news reports that 27 animals died while being kept on a farm for the filming of The Hobbit, Warner Bros. and Peter Jackson need a new message.
Here are eight ways to prepare for and manage a negative news cycle in Google search results.
If you want to break through the clutter on Twitter, it’s more important than ever for your tweets to contain visuals.
Facebook launched both a job-listing app and a brand-pages-only news feed, while Pinterest is increasing its efforts to work with businesses.
Employees at Target aren’t happy with the retail store’s decision to move "Black Friday" from pre-dawn on Friday to Thanksgiving night.
Cold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama.
The company’s blog post on the Kevin Clash/Elmo allegations is honest and transparent. PR News offers 5 more tips on crisis message clarity.