Water Cooler

8 Tips for Increasing E-Mail Pitch Open Rates Among Journalists

November 21st, 2012 by

Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods.

9 Reasons to Make a Career Move

November 20th, 2012 by

Whether its consistently crying on Sunday nights or opportunity knocking on your door, sometimes PR professionals simply need to move on in their career.

On Twitter, Walmart Has the Most Active Followers

November 20th, 2012 by

A new Sling study determined that Walmart has more than 40% of active followers, the most by far of the Fortune 100 companies.

Top 5 Soft Benefits to Boost PR Team Morale

November 20th, 2012 by

Going beyond solid 401k’s and healthcare plans, organizations are offering creative perks to help employees balance work and life. Here are five of our favorites.

25 Frequently Misspelled & Misused Words That Haunt PR Pros

November 20th, 2012 by

Sure, you can make your PR copy sing, but are you an eagle-eye proofreader?

8 Tips to Improve Your SEO Efforts

November 19th, 2012 by

How can you get your brand to the top of search results? Laura Kempke, senior VP at Schwartz MSL, offers tips to get you started.

The Hobbit Steps Into a PR Crisis

November 19th, 2012 by

With news reports that 27 animals died while being kept on a farm for the filming of The Hobbit, Warner Bros. and Peter Jackson need a new message.

8 SEO Tips for Managing Negative Terms About Your Brand

November 19th, 2012 by

Here are eight ways to prepare for and manage a negative news cycle in Google search results.

Sour Review Puts Fieri on Brand Clean-Up Duty

November 16th, 2012 by

A New York Times review blasted the Food Network star’s new restaurant, prompting him to counterattack and leverage his massive fan base.

Twitter for PR: New Search Feature Ups Ante on Visuals

November 16th, 2012 by

If you want to break through the clutter on Twitter, it’s more important than ever for your tweets to contain visuals.