Water Cooler

Getting Tense: Understanding Past, Present and Future

November 28th, 2012 by

Understanding and using correct grammar is a surefire way to get your point across in all PR content.

HP: Playing the Blame Game is All That’s Left

November 27th, 2012 by

HP’s fall from tech grace continues as it takes an $8.8 billion write-down on Autonomy, a company it bought in 2011. As accusations fly, HP is in desperate communications mode: Putting the onus on others.

Community Vent: The Most Irksome Facebook Posts

November 27th, 2012 by

Want to keep your Facebook friends? Avoid posting about politics or going to the gym.

Pitching Bloggers vs. ‘Traditional’ Media: Four Things You Should Know

November 26th, 2012 by

When it comes to pitching stories, more of today’s PR pros are treating influential bloggers like journalists at major media outlets. Yet there are some differences between the two to consider.

Facebook Users Worry That Potential Employers Are Crashing Their Old Parties

November 26th, 2012 by

A new study finds that Facebook users are more concerned than ever about online posts and images that could come back to haunt them, particularly when job searching.

3 Messaging Strategies for Brands on Small Business Saturday 

November 21st, 2012 by

Word of mouth equals brand advocacy, and these three strategies can help small businesses drive word-of-mouth awareness.

5 Black Friday PR Plays to Watch 

November 21st, 2012 by

Deals, deals, deals. That’s what consumers can expect when they hit the stores on Thanksgiving and Black Friday. We have five PR plays from top brands around the happenings to keep an eye on.

8 Tips for Increasing E-Mail Pitch Open Rates Among Journalists

November 21st, 2012 by

Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods.

9 Reasons to Make a Career Move

November 20th, 2012 by

Whether its consistently crying on Sunday nights or opportunity knocking on your door, sometimes PR professionals simply need to move on in their career.

On Twitter, Walmart Has the Most Active Followers

November 20th, 2012 by

A new Sling study determined that Walmart has more than 40% of active followers, the most by far of the Fortune 100 companies.