Water Cooler

Pitching Bloggers vs. ‘Traditional’ Media: Four Things You Should Know

November 26th, 2012 by

When it comes to pitching stories, more of today’s PR pros are treating influential bloggers like journalists at major media outlets. Yet there are some differences between the two to consider.

Facebook Users Worry That Potential Employers Are Crashing Their Old Parties

November 26th, 2012 by

A new study finds that Facebook users are more concerned than ever about online posts and images that could come back to haunt them, particularly when job searching.

3 Messaging Strategies for Brands on Small Business Saturday 

November 21st, 2012 by

Word of mouth equals brand advocacy, and these three strategies can help small businesses drive word-of-mouth awareness.

5 Black Friday PR Plays to Watch 

November 21st, 2012 by

Deals, deals, deals. That’s what consumers can expect when they hit the stores on Thanksgiving and Black Friday. We have five PR plays from top brands around the happenings to keep an eye on.

8 Tips for Increasing E-Mail Pitch Open Rates Among Journalists

November 21st, 2012 by

Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods.

9 Reasons to Make a Career Move

November 20th, 2012 by

Whether its consistently crying on Sunday nights or opportunity knocking on your door, sometimes PR professionals simply need to move on in their career.

On Twitter, Walmart Has the Most Active Followers

November 20th, 2012 by

A new Sling study determined that Walmart has more than 40% of active followers, the most by far of the Fortune 100 companies.

Top 5 Soft Benefits to Boost PR Team Morale

November 20th, 2012 by

Going beyond solid 401k’s and healthcare plans, organizations are offering creative perks to help employees balance work and life. Here are five of our favorites.

25 Frequently Misspelled & Misused Words That Haunt PR Pros

November 20th, 2012 by

Sure, you can make your PR copy sing, but are you an eagle-eye proofreader?

8 SEO Tips for Managing Negative Terms About Your Brand

November 19th, 2012 by

Here are eight ways to prepare for and manage a negative news cycle in Google search results.