When it comes to pitching stories, more of today’s PR pros are treating influential bloggers like journalists at major media outlets. Yet there are some differences between the two to consider.
A new study finds that Facebook users are more concerned than ever about online posts and images that could come back to haunt them, particularly when job searching.
Word of mouth equals brand advocacy, and these three strategies can help small businesses drive word-of-mouth awareness.
Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods.
Sure, you can make your PR copy sing, but are you an eagle-eye proofreader?
Here are eight ways to prepare for and manage a negative news cycle in Google search results.