Helped along by a rabid following that listens to every word about impending products, Apple’s communicators let the rumors fly.
The fast food brand goes after a Vermont artist whose slogan too closely resembles its own, and gets branded a "corporate bully."
A new design for the popular video site means more social engagement opportunities for savvy PR pros.
The New York Times has made a bid for increased engagement with its online readers by giving them more control on its site.
Facebook has revamped its approach to privacy issues, with more than 20 new tools and resources and two new privacy-based positions.
After the candidate for the Republican presidential nomination vehemently denied having a 13-year affair, his attorney issued a somewhat conflicting message, raising even more questions.
The Kansas governor’s staff couldn’t abide a disparaging tweet from a high school student, and is now being criticized for attempting to limit free speech.
By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool.
Qantas promoted a luxury-themed contest on Twitter just as its labor negotiations broke down—with predictable results.
Steve Jobs made a point of fielding customer complaints himself, setting an incredibly high standard for audience engagement.