Water Cooler

Do’s and Don’ts for Media Engagement on Twitter

December 4th, 2012 by

At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.

Mashable Goes All-In On Social With Site Redesign

December 3rd, 2012 by

CEO Peter Cashmore talks new ad, content forms at Media Summit.

If the Pope Can Tweet, Why Can’t Your CEO?

December 3rd, 2012 by

The Pope’s Twitter feed should assuage CEOs’ concerns about using the social network.

11 Media Relations and Pitching Tips from HuffPo’s Nate Hindman

December 3rd, 2012 by

Huffington Post small business editor Nate Hindman explains which types of story pitches are more likely to make journalists write your story.

Do You Need to Deploy Instagram for PR? Answer These Four Questions to Find Out

November 30th, 2012 by

Everyone is using Instagram, including a band from Mexico City that created a four-minute music video using Instagrammed photos. But do you need to use it?

Can Cause Communications Translate Into Sales? We’ll Find Out

November 30th, 2012 by

Cone Communications study says cause marketing has moved from a “nice to do” to a “must do.”

PR’s Role in Fiscal Cliff Negotiations: Good or Bad?

November 29th, 2012 by

Is President Obama’s PR strategy a cynical ploy or smart politics?

4 Lessons Learned From the BBC’s Crisis Double-Whammy

November 29th, 2012 by

When a crisis hits, it’s critical for an organization to circle the wagons and limit distractions that can cause a second crisis.

3 Tips for Spotting a Rising PR Star

November 28th, 2012 by

Those making hires (and granting raises) in communications should follow these three steps to find the PR stars of tomorrow, today.

Getting Tense: Understanding Past, Present and Future

November 28th, 2012 by

Understanding and using correct grammar is a surefire way to get your point across in all PR content.