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6 Tips for PR Pros at SXSW—and for Those Keeping Score at Home

If you’re going to Austin for SXSW, remember to check in frequently on Foursquare. And if you’re following from afar, the hashtag is #SXSW. | MORE »

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How Not to Build Your Brand: 5 Damaging Mistakes

Brand development favors those who can highlight their expertise and identity—not those who blend in and leave clients without critical information. | MORE »

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Int’l Women’s Day: Women Prevail in PR, but in Numbers Only

In celebration of International Women’s Day, we take a look at PR and gender—and find that there may be a reverse gender gap. | MORE »

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Euro Bankers’ Tapping of Former BP PR Rep Has Its Own PR Implications

The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers. | MORE »

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Oreo Turns 100, But Celebration Is Anything But Creaky  

While the media has gobbled up the Oreos milestone, it’s online where you’ll find the big public celebration. | MORE »

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What’s Google+ Got That Its Rivals Lack? How About SEO and YouTube Integration

Google shared statistics with the New York Times to prove that its social network is alive and well. | MORE »

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HBO and Palin Upstage Romney and Santorum

Two powerful brands have teamed up—unofficially, of course—to generate publicity for each other on the eve of Super Tuesday. | MORE »

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Rush’s Advertisers Just the Latest Targets of Online Activism

Rush Limbaugh’s advertisers can be added to the list of brands that includes Apple, Susan G. Komen for the Cure and Lowe’s that have been forced to deal with fast-growing groundswells of online condemnation. | MORE »

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Public Relations Redefined and Deconstructed

PRSA released its new definition for public relations on March 3, and we spoke with PRSA CEO Gerry Corbett and two PR News Advisory Board members to provide context on the new definition. | MORE »

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When It Comes to Criticism, Disney’s All Ears

Disney has postponed the official opening of a new Epcot exhibit that promotes healthy lifestyles after being accused of stigmatizing overweight children. | MORE »

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