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A Peek Behind Twitter’s Trending Algorithm

Twitter’s trend algorithms are geared toward hot topics with major spikes in popularity, rather than those with sustained chatter over time, Twitter’s Matt Graves told NPR. | MORE »

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For PayPal, It Pays to Give

After being labeled insensitive for shutting down a holiday gift drive for needy children, PayPal reacted swiftly and recast itself as a contrite do-gooder. | MORE »

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Assume There Are No Privacy Settings on Facebook, and Proceed From There

A glitch on Facebook revealed users’ photos that were meant to be hidden from view. | MORE »

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Another Kick-Back Day for Apple’s PR Team

Helped along by a rabid following that listens to every word about impending products, Apple’s communicators let the rumors fly. | MORE »

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Chick-fil-A vs. the T-Shirt Artist

The fast food brand goes after a Vermont artist whose slogan too closely resembles its own, and gets branded a "corporate bully." | MORE »

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YouTube Evolves Into a Communicator’s Medium

A new design for the popular video site means more social engagement opportunities for savvy PR pros. | MORE »

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The Gray Lady Loosens Its Grip on Commenters

The New York Times has made a bid for increased engagement with its online readers by giving them more control on its site. | MORE »

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Facebook’s All Ears When It Comes to Privacy Complaints

Facebook has revamped its approach to privacy issues, with more than 20 new tools and resources and two new privacy-based positions. | MORE »

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Will the Public Say No to Herman Cain’s Latest Denial?

After the candidate for the Republican presidential nomination vehemently denied having a 13-year affair, his attorney issued a somewhat conflicting message, raising even more questions. | MORE »

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Gov. Brownback Gets an F in Social Media

The Kansas governor’s staff couldn’t abide a disparaging tweet from a high school student, and is now being criticized for attempting to limit free speech. | MORE »

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