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How to Best Navigate the Changing Journalism Terrain

December 10th, 2012 by

New report from Columbia University details how the definition of journalism is rapidly changing (but, for PR pros, the song often remains the same).

Help a PR Pro Out: Pitching Notes Gains Steam for Media Relations

December 10th, 2012 by

Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.

When Animals Help Tell a PR Story

December 7th, 2012 by

SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.

Five Tips for Better Serving Journalists and Media 

December 7th, 2012 by

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.

In Communications, Failure Is An Option

December 6th, 2012 by

Presenters at the Association of National Advertisers’ Creativity Conference say that,  in the quest for compelling storytelling, showing failure isn’t a bad thing.

PR Myth of the Month: ‘CPM’ Does Not Apply to Public Relations

December 6th, 2012 by

PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.

3 Reasons Why the Toronto Raptors’ Twitter Engagement Strategy Lost

December 6th, 2012 by

The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.

5 Tips to Make Your Pitching Game Perfect

December 5th, 2012 by

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.

With Google Rolling Out YouTube Space LA, 4 Video Tips for PR Pros

December 4th, 2012 by

Production house just a preview of things to come for PR pros that are producing more online-video programming.

Mayor Booker’s Food-Stamp Challenge Takes Social Media to a New Level

December 4th, 2012 by

Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.