Water Cooler

Five Tips for Better Serving Journalists and Media 

December 7th, 2012 by

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.

PR Myth of the Month: ‘CPM’ Does Not Apply to Public Relations

December 6th, 2012 by

PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.

3 Reasons Why the Toronto Raptors’ Twitter Engagement Strategy Lost

December 6th, 2012 by

The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.

In Communications, Failure Is An Option

December 6th, 2012 by

Presenters at the Association of National Advertisers’ Creativity Conference say that,  in the quest for compelling storytelling, showing failure isn’t a bad thing.

5 Tips to Make Your Pitching Game Perfect

December 5th, 2012 by

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.

Mayor Booker’s Food-Stamp Challenge Takes Social Media to a New Level

December 4th, 2012 by

Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.

21 Ways Competent Account Handling Can Help Prevent Unnecessary Crises

December 4th, 2012 by

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.

Do’s and Don’ts for Media Engagement on Twitter

December 4th, 2012 by

At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.

With Google Rolling Out YouTube Space LA, 4 Video Tips for PR Pros

December 4th, 2012 by

Production house just a preview of things to come for PR pros that are producing more online-video programming.

Mashable Goes All-In On Social With Site Redesign

December 3rd, 2012 by

CEO Peter Cashmore talks new ad, content forms at Media Summit.