The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.
PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.
The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.
Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.
Production house just a preview of things to come for PR pros that are producing more online-video programming.