Communicators are being tempted by the latest hot social network, but it comes down to the same old questions: How does it fit in with your overall strategy, and what’s your goal?
It’s not unusual for big environmental groups to accept big corporate donations, but doing it in secret is what has tripped up the Sierra Club.
LinkedIn’s fourth-quarter results prove one thing: The fantasy of limiting your social media activities to just a couple of platforms is just that—a fantasy. On Feb. 9, LinkedIn announced that it had generated $167.7 million …
Any international brand can get caught up in a political conflagration—just ask Starbucks.
Companies often claim that their greatest asset is their employees. PepsiCo is sending the opposite message with its Feb. 9 announcement that it is cutting 8,700 jobs globally and increasing its investment in advertising and …
LinkedIn keeps growing and piling up successive quarters of revenue growth.
At a time when both Wall Street and the public may be down on Groupon, the company has hired a 20-year agency vet to handle its PR efforts.
After being called out for uploading user address book data, the mobile social networking app developer went "nuclear" to regain user trust.
Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.
The soft-drink and snack-food giant must find a way to share with its employees news about its positive quarterly results and details about a 3% workforce reduction.