After pulling its ads from the TLC show All-American Muslim, Lowe’s gains the praise of a conservative group while getting more than an earful from others.
The online retailer’s Price Check discount promotion backfires as it gets cast as a cold-hearted killer of small businesses right in the middle of the holiday season.
Twitter is putting a new emphasis on helping brands create more engaging experiences for their followers.
Twitter’s trend algorithms are geared toward hot topics with major spikes in popularity, rather than those with sustained chatter over time, Twitter’s Matt Graves told NPR.
After being labeled insensitive for shutting down a holiday gift drive for needy children, PayPal reacted swiftly and recast itself as a contrite do-gooder.
A glitch on Facebook revealed users’ photos that were meant to be hidden from view.
Helped along by a rabid following that listens to every word about impending products, Apple’s communicators let the rumors fly.
The fast food brand goes after a Vermont artist whose slogan too closely resembles its own, and gets branded a "corporate bully."
A new design for the popular video site means more social engagement opportunities for savvy PR pros.
The New York Times has made a bid for increased engagement with its online readers by giving them more control on its site.