Water Cooler

Long-Form Videos Boost YouTube Viewership

December 12th, 2012 by

For years PR pros have made sure videos are short and sweet. But given new findings from Ad Age, is it time to go long?

How to Avoid the Worst Mistakes in Writing a Press Release

December 11th, 2012 by

Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.

Twitter Releases Its Own Filters, Instagram Updates Features

December 11th, 2012 by

The photo fight continues, as Facebook-owned Instagram and Twitter jockey for image superiority.

How to Best Navigate the Changing Journalism Terrain

December 10th, 2012 by

New report from Columbia University details how the definition of journalism is rapidly changing (but, for PR pros, the song often remains the same).

Help a PR Pro Out: Pitching Notes Gains Steam for Media Relations

December 10th, 2012 by

Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.

When Animals Help Tell a PR Story

December 7th, 2012 by

SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.

Five Tips for Better Serving Journalists and Media 

December 7th, 2012 by

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.

PR Myth of the Month: ‘CPM’ Does Not Apply to Public Relations

December 6th, 2012 by

PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.

3 Reasons Why the Toronto Raptors’ Twitter Engagement Strategy Lost

December 6th, 2012 by

The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.

In Communications, Failure Is An Option

December 6th, 2012 by

Presenters at the Association of National Advertisers’ Creativity Conference say that,  in the quest for compelling storytelling, showing failure isn’t a bad thing.