Water Cooler

5 Timeless Pitching Tips for PR Pros  

December 18th, 2012 by

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.

‘SNL’ Strikes the Right Tone in Response to Newtown Shootings

December 17th, 2012 by

A comedy show not usually known for sensitivity—except in times of great crises—shows a deft communications touch.

5 Ways to Put Senior Execs at Ease During Media Training 

December 17th, 2012 by

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.

For PR Pros, Turning the Tables During Job Interviews Is Key

December 14th, 2012 by

PR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s).

Data Inches Closer to the Core of Marketing Communications

December 13th, 2012 by

Study points to the growing demand among companies for data that can drive strategic marketing decisions.

As Mobile and Tablet Usage Soars, Video Opportunities Abound

December 13th, 2012 by

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.

5 Job Interview Questions that Get to the Truth

December 12th, 2012 by

As the economy slowly gets off its back, PR pros may need to dust off their interviewing skills.

Long-Form Videos Boost YouTube Viewership

December 12th, 2012 by

For years PR pros have made sure videos are short and sweet. But given new findings from Ad Age, is it time to go long?

How to Avoid the Worst Mistakes in Writing a Press Release

December 11th, 2012 by

Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.

Twitter Releases Its Own Filters, Instagram Updates Features

December 11th, 2012 by

The photo fight continues, as Facebook-owned Instagram and Twitter jockey for image superiority.