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Twitter vs. Google’s ‘World’

For communicators, there’s no need to take sides in Twitter and Google’s recent clash over the latter’s new social search offering. | MORE »

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Google’s ‘Search Plus Your World’ Gives Leg Up to SEO-Savvy

Google’s newest search feature, Search plus Your World, was lauded and critiqued immediately after its launch—but what do the changes mean for PR pros? | MORE »

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Skechers Swaps Kardashian for Canine in Super Bowl Spot, and Critics Still Find Reason to Bark

The shoe company is getting lots of buzz—not all of it positive—for hiring a bulldog to star in its 2012 Super Bowl spot, replacing its 2011 star Kim Kardashian. | MORE »

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‘No Formal Complaint’ About Beyoncé’s Security Team at Hospital  

It’s Opposite Day at Lenox Hill Hospital, judging by a spokesperson’s comments about the aggressive security detail deployed after the birth of the celebrity couple’s daughter. | MORE »

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Papa John’s Gets Personal After Racist Remark Goes Viral

When a picture of a sales receipt featuring a racist remark made by one of its employees went viral, Papa John’s took to Twitter to respond to individual complaints and concerns. | MORE »

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Has the Consumer Electronics Show Lost its Way?

With the announcement that Microsoft will not have a presence at CES starting in 2013, the buzz around the big Vegas show is not about products, but of its future survival. | MORE »

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Wegmans Grounds, Relaunches Its Alec Baldwin Ads In Response to Outcry 

Wegmans Food Markets has decided to reverse its initial decision to stop airing ads featuring Alec Baldwin after an even greater onslaught of criticism followed their removal. | MORE »

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Rupert Tweets and We Follow

Rupert Murdoch—or somebody close to him—knows what he’s doing on Twitter. The media mogul even tweeted about a New York Times article he liked. | MORE »

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Sprint’s CEO Pokes Hole in His Company’s Ad Campaign

Statements made by Sprint Nextel CEO Dan Hesse at an investor conference expose a national ad campaign from the wireless carrier as being less than accurate. | MORE »

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Does Blind Faith Play a Role in Twitter’s Verification Process?

Twitter has decided to keep its verification process cryptic, even after it mistakenly verified an account from someone pretending to be Rupert Murdoch’s wife. | MORE »

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