Water Cooler

10 Words and Phrases that Compel Reporters

December 26th, 2012 by

These words and phrases can help PR pros cut through the proverbial clutter.

10 Tips for Working With Celebrity Spokespeople

December 24th, 2012 by

Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.

Words that Repel Reporters (Let us Count the Ways)

December 23rd, 2012 by

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.

Happy Holidays! Now Get Back to Monitoring Your Social Channels

December 21st, 2012 by

Thinking of taking a break from your brand’s social media channels the week between Christmas and New Year’s?

Post-Newtown, Entertainment Biz Needs Cohesive Messaging

December 20th, 2012 by

The issue of on-screen violence comes to the forefront for the fourth time in 2012, but this time the controversy will not fade away.

Nostalgia’s Favorite Time of Year: Tips for Pitching During the Holiday Season

December 20th, 2012 by

Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.

7 Tips for Pitching Hyperlocal Media

December 20th, 2012 by

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.

Vague Terms of Service Puts Instagram on Defensive

December 19th, 2012 by

After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.

PR Hiring Uptick Unlikely in Q1 of 2013

December 19th, 2012 by

A PR News poll of communications executives also finds that social media and media relations will be the top required skills for new hires.

Wal-Mart Braces for More Fallout From Mexico Corruption Crisis

December 18th, 2012 by

The New York Times has published an in-depth investigative piece about Wal-Mart, and the heat is on for the retailer to respond.