Water Cooler

Happy Holidays! Now Get Back to Monitoring Your Social Channels

December 21st, 2012 by

Thinking of taking a break from your brand’s social media channels the week between Christmas and New Year’s?

Post-Newtown, Entertainment Biz Needs Cohesive Messaging

December 20th, 2012 by

The issue of on-screen violence comes to the forefront for the fourth time in 2012, but this time the controversy will not fade away.

Nostalgia’s Favorite Time of Year: Tips for Pitching During the Holiday Season

December 20th, 2012 by

Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.

7 Tips for Pitching Hyperlocal Media

December 20th, 2012 by

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.

PR Hiring Uptick Unlikely in Q1 of 2013

December 19th, 2012 by

A PR News poll of communications executives also finds that social media and media relations will be the top required skills for new hires.

Vague Terms of Service Puts Instagram on Defensive

December 19th, 2012 by

After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.

5 Timeless Pitching Tips for PR Pros  

December 18th, 2012 by

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.

Wal-Mart Braces for More Fallout From Mexico Corruption Crisis

December 18th, 2012 by

The New York Times has published an in-depth investigative piece about Wal-Mart, and the heat is on for the retailer to respond.

‘SNL’ Strikes the Right Tone in Response to Newtown Shootings

December 17th, 2012 by

A comedy show not usually known for sensitivity—except in times of great crises—shows a deft communications touch.

5 Ways to Put Senior Execs at Ease During Media Training 

December 17th, 2012 by

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.