Water Cooler

Vague Terms of Service Puts Instagram on Defensive

December 19th, 2012 by

After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.

PR Hiring Uptick Unlikely in Q1 of 2013

December 19th, 2012 by

A PR News poll of communications executives also finds that social media and media relations will be the top required skills for new hires.

5 Timeless Pitching Tips for PR Pros  

December 18th, 2012 by

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.

Wal-Mart Braces for More Fallout From Mexico Corruption Crisis

December 18th, 2012 by

The New York Times has published an in-depth investigative piece about Wal-Mart, and the heat is on for the retailer to respond.

‘SNL’ Strikes the Right Tone in Response to Newtown Shootings

December 17th, 2012 by

A comedy show not usually known for sensitivity—except in times of great crises—shows a deft communications touch.

5 Ways to Put Senior Execs at Ease During Media Training 

December 17th, 2012 by

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.

For PR Pros, Turning the Tables During Job Interviews Is Key

December 14th, 2012 by

PR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s).

Data Inches Closer to the Core of Marketing Communications

December 13th, 2012 by

Study points to the growing demand among companies for data that can drive strategic marketing decisions.

As Mobile and Tablet Usage Soars, Video Opportunities Abound

December 13th, 2012 by

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.

Long-Form Videos Boost YouTube Viewership

December 12th, 2012 by

For years PR pros have made sure videos are short and sweet. But given new findings from Ad Age, is it time to go long?