Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.
Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.
Thinking of taking a break from your brand’s social media channels the week between Christmas and New Year’s?
The issue of on-screen violence comes to the forefront for the fourth time in 2012, but this time the controversy will not fade away.
Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.
Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.
After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.
A PR News poll of communications executives also finds that social media and media relations will be the top required skills for new hires.
Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.
The New York Times has published an in-depth investigative piece about Wal-Mart, and the heat is on for the retailer to respond.