Brand development favors those who can highlight their expertise and identity—not those who blend in and leave clients without critical information.
The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.
Google shared statistics with the New York Times to prove that its social network is alive and well.
While the media has gobbled up the Oreos milestone, it’s online where you’ll find the big public celebration.
Two powerful brands have teamed up—unofficially, of course—to generate publicity for each other on the eve of Super Tuesday.
Rush Limbaugh’s advertisers can be added to the list of brands that includes Apple, Susan G. Komen for the Cure and Lowe’s that have been forced to deal with fast-growing groundswells of online condemnation.
PRSA released its new definition for public relations on March 3, and we spoke with PRSA CEO Gerry Corbett and two PR News Advisory Board members to provide context on the new definition.
Disney has postponed the official opening of a new Epcot exhibit that promotes healthy lifestyles after being accused of stigmatizing overweight children.
A tense standoff with a Golfweek writer at a pre-tournament press conference shows Tiger Woods’ golf game isn’t the only thing that needs a bit of fine-tuning.
Two companies licensed by Twitter will soon be offering data mined from old tweets to paying clients—a boon for brands and, perhaps, a threat as well.