Water Cooler

Series of Media Fumbles By the New York Jets Offers Spate of PR Lessons

January 3rd, 2013 by

The Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR.

The 2012 PR Yearbook [Infographic]

January 3rd, 2013 by

Version 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them.

From Hotel Gansevoort to GE, 5 Instagram Tips From Range of PR Pros

January 2nd, 2013 by

If you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts.

Energy Drink Industry’s Latest Crisis: Time to Go On Offense?

January 2nd, 2013 by

A New York Times article should serve as a wake-up call to an industry already under intense scrutiny.

Wedding SEO to Social Media Major Priority for PR Pros in 2013

December 31st, 2012 by

PR execs need to step up their efforts to mix and match myriad digital media tools.

Smarter Search Engines Mean Greater SEO Vigilance in 2013

December 28th, 2012 by

Here are six tips to supercharge your online search presence in the New Year.

Growth in E-book Readers Offers Ripe Opportunity for PR Pros

December 28th, 2012 by

A New York Times interactive article could be a new plateau for how to tell stories via digital media.

‘PR Specialist’ Shaping Up as One of the Fastest Growing Careers

December 27th, 2012 by

The growth in social media—accompanied by declines in paid media—play into demand for additional jobs in PR.

Taming the Beast: Managing a Massive Trade Show Schedule

December 27th, 2012 by

Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.

Media Relations Takes On New Meaning in Reaching Gen Y

December 26th, 2012 by

Cisco study takes the pulse of young professionals worldwide to examine how Gen Y uses the Web.