Water Cooler

A New York Times article should serve as a wake-up call to an industry already under intense scrutiny.

PR execs need to step up their efforts to mix and match myriad digital media tools.

Here are six tips to supercharge your online search presence in the New Year.

A New York Times interactive article could be a new plateau for how to tell stories via digital media.

The growth in social media—accompanied by declines in paid media—play into demand for additional jobs in PR.

Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.

Cisco study takes the pulse of young professionals worldwide to examine how Gen Y uses the Web.

These words and phrases can help PR pros cut through the proverbial clutter.

Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.