The growth in social media—accompanied by declines in paid media—play into demand for additional jobs in PR.
Water Cooler
‘PR Specialist’ Shaping Up as One of the Fastest Growing Careers
December 27th, 2012 by Matthew SchwartzTaming the Beast: Managing a Massive Trade Show Schedule
December 27th, 2012 by PR News EditorsEmily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.
Media Relations Takes On New Meaning in Reaching Gen Y
December 26th, 2012 by Matthew SchwartzCisco study takes the pulse of young professionals worldwide to examine how Gen Y uses the Web.
10 Words and Phrases that Compel Reporters
December 26th, 2012 by Scott Van CampThese words and phrases can help PR pros cut through the proverbial clutter.
10 Tips for Working With Celebrity Spokespeople
December 24th, 2012 by Bill MiltenbergJockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.
Words that Repel Reporters (Let us Count the Ways)
December 23rd, 2012 by PR News StaffDespite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.
Happy Holidays! Now Get Back to Monitoring Your Social Channels
December 21st, 2012 by Steve GoldsteinThinking of taking a break from your brand’s social media channels the week between Christmas and New Year’s?
Post-Newtown, Entertainment Biz Needs Cohesive Messaging
December 20th, 2012 by Scott Van CampThe issue of on-screen violence comes to the forefront for the fourth time in 2012, but this time the controversy will not fade away.
Nostalgia’s Favorite Time of Year: Tips for Pitching During the Holiday Season
December 20th, 2012 by Anitra SchulteHenson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.
7 Tips for Pitching Hyperlocal Media
December 20th, 2012 by Bill MiltenbergConnect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.