The growth in social media—accompanied by declines in paid media—play into demand for additional jobs in PR.
Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.
Cisco study takes the pulse of young professionals worldwide to examine how Gen Y uses the Web.
Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.
Thinking of taking a break from your brand’s social media channels the week between Christmas and New Year’s?
Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.
The issue of on-screen violence comes to the forefront for the fourth time in 2012, but this time the controversy will not fade away.