Water Cooler

The growth in social media—accompanied by declines in paid media—play into demand for additional jobs in PR.

Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.

Cisco study takes the pulse of young professionals worldwide to examine how Gen Y uses the Web.

These words and phrases can help PR pros cut through the proverbial clutter.

Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.

Thinking of taking a break from your brand’s social media channels the week between Christmas and New Year’s?

The issue of on-screen violence comes to the forefront for the fourth time in 2012, but this time the controversy will not fade away.

Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.