Water Cooler


Creativity in Strategic Communications

October 21st, 2015 by

PR communicators must find the benefits of a brand in its emotional place in the lives of customers. But how do you infuse creativity into a strategic campaign?

4 Tips to Get the Most Out of PR Measurement

October 20th, 2015 by

It’s important to have the tools and materials needed to create the picture, but in the end, success is determined by how you use what’s at your disposal.


Amazon Scores PR Win by Suing Fake Reviewers

October 19th, 2015 by

Amazon earned some positive press by admitting to a flaw, tackling it head on, and ultimately siding with consumers in a very public way.


5 Brainstorming Techniques for Better PR Writing

October 19th, 2015 by

As a writer, your goal is to break the boundaries of your own voice, so you can write with a fresh perspective.

How an Agency Can Turn a National Campaign Into a Global One

October 16th, 2015 by

Yum! Brands expanded their role as a leader in hunger relief in the U.S. to create the World Hunger Relief campaign to help feed hungry people around the globe.


5 Snapchat Tips for Better Brand Engagement

October 16th, 2015 by

Cutting through the clutter to get your message out on Snapchat is no easy task. Here are some tips for setting up your Snapchat communications strategy.


How to Create a Healthy Link Profile to Improve SEO

October 15th, 2015 by

One of the principle items your brand needs in the ongoing struggle to get your online content seen and shared is a healthy link profile. Here are the elements.


14 Tweetable Tips From PR News’ Measurement Hall of Famers

October 15th, 2015 by

PR News Measurement Hall of Famers Linda Rutherford, Mark Weiner, Allyson Hugley and Pauline Draper-Watts share tweetable tips that can serve as a foundation for a successful measurement strategy.

0122 Southwest airlines_1421984182877_12742425_ver1.0_640_480

A Peek Inside Southwest’s Social Response to Its Tech Glitch

October 14th, 2015 by

Southwest Airlines’ communication manager tells us how it used social media for crisis management on October 11, 2015.

Meerkat-Live-Streaming-App-Performance copy

Live Streaming Your Way to PR Success

October 14th, 2015 by

The ability to engage clients in real-time is invaluable and live-streaming provides the accessibility, transparency and trust equity that today’s consumers demand.