Water Cooler


avatar

How to Optimize Press Releases for Shareability

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases. | MORE »

4 Comments

avatar

Cheerios Listens to Popular Opinion, Removes GMOs

General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal. | MORE »

Comments Off

avatar

On Social Media, Awareness Is Good but Profit Is Better

A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.  | MORE »

Comments Off

avatar

6 Ways to Avoid Spam Filters With Your PR Messages

Try applying some of these spam-avoidance tips and see if your ratio of connections to missed connections improves. | MORE »

1 Comment

avatar

Snapchat Hack Offers PR Crisis Lesson: Get Ahead of the Story

In yet another story of a cyber attack, PR professionals can gain valuable insight from how Snapchat initially responded to the situation. | MORE »

1 Comment

avatar

The World Is Your (Social Media) Oyster

For teenagers, Facebook is “dead and buried.” That’s the conclusion from one of the authors of the recently released Global Social Media Impact Study, which showed that teens are abandoning Facebook for rivals such as Snapchat and Whatsapp. But when it comes to adults, Facebook is alive and well. | MORE »

1 Comment

avatar

Four Tips For Effective Facebook PR Engagement

Your brand should not be on Facebook just for the sake of being on Facebook. There’s opportunity to build awareness and expand a customer base on Facebook, but you must develop a communications program that … | MORE »

Comments Off

avatar

New Year’s Resolutions for the PR-Minded

The good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do.  But resolutions do crystallize our goals and make the month of January, at least, a little more interesting. For communicators the world over, you should expect 2014 to bring the following: > Crises, […] | MORE »

Tags: | Comments Off

avatar

Redesigns of Time Inc. Websites May Hold Lessons on Sponsored Content

Early next year, Time Inc. is expected to unveil redesigned websites for its major titles Fortune, Time and Sports Illustrated. | MORE »

Comments Off

avatar

How Facebook Can Better Reflect Your Brand Attributes

Come on, vogue. If you’re looking for some guidance when it comes how to leverage your Facebook pages, you may want to consult with the fashion industry. | MORE »

Tags: , , , | Comments Off