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4 Tips to Get the Most Out of PR Measurement

It’s important to have the tools and materials needed to create the picture, but in the end, success is determined by how you use what’s at your disposal. | MORE »

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Amazon Scores PR Win by Suing Fake Reviewers

Amazon earned some positive press by admitting to a flaw, tackling it head on, and ultimately siding with consumers in a very public way. | MORE »

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5 Brainstorming Techniques for Better PR Writing

As a writer, your goal is to break the boundaries of your own voice, so you can write with a fresh perspective.  | MORE »

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How an Agency Can Turn a National Campaign Into a Global One

Yum! Brands expanded their role as a leader in hunger relief in the U.S. to create the World Hunger Relief campaign to help feed hungry people around the globe. | MORE »

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5 Snapchat Tips for Better Brand Engagement

Cutting through the clutter to get your message out on Snapchat is no easy task. Here are some tips for setting up your Snapchat communications strategy. | MORE »

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How to Create a Healthy Link Profile to Improve SEO

One of the principle items your brand needs in the ongoing struggle to get your online content seen and shared is a healthy link profile. Here are the elements. | MORE »

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14 Tweetable Tips From PR News’ Measurement Hall of Famers

PR News Measurement Hall of Famers Linda Rutherford, Mark Weiner, Allyson Hugley and Pauline Draper-Watts share tweetable tips that can serve as a foundation for a successful measurement strategy. | MORE »

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A Peek Inside Southwest’s Social Response to Its Tech Glitch

Southwest Airlines’ communication manager tells us how it used social media for crisis management on October 11, 2015. | MORE »

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Live Streaming Your Way to PR Success

The ability to engage clients in real-time is invaluable and live-streaming provides the accessibility, transparency and trust equity that today’s consumers demand. | MORE »

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Facebook Testing a Dedicated Video Feed That Could Challenge YouTube

In its announcement of this test—and other video-related tests it’s launched recently—Facebook hinted that its goal is for users to turn to Facebook first when they want to “discover the videos that matter to them.” | MORE »

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