PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.
With reports that Armstrong might issue a confession to doping during his cycling career, should he practice Crisis PR 101 and apologize, or has his apology "statute of limitations" run out?
When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.
The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.
The Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR.
If you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts.