Water Cooler

3 Tips to Integrate Creative With Traditional PR

January 9th, 2013 by

As the lines between marketing and PR continue to blur, APCO Worldwide senior graphic designer Tracy Phillips provides three ways to meld creative concepts with traditional PR.

How to Handle Social Squatters

January 9th, 2013 by

Is someone jumping your social media brand claim? Do what Ski The East did, and get your claim back.

Under Fire, Al Jazeera America Faces Tall PR Order

January 8th, 2013 by

After buying Al Gore’s Current TV channel for $500 million, the controversial news network must convince the U.S. public that it’s worth watching.

Consumer Reviewers Wield More Power Than Pro Critics in Driving Purchase Decisions [Infographic]

January 8th, 2013 by

PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.

How to Get Closer to the C-Suite in 2013

January 7th, 2013 by

Feeling left out as a communicator? Quit whining and start earning that seat at the table.

Lance Armstrong and an Apology: Too Little, Too Late?

January 7th, 2013 by

With reports that Armstrong might issue a confession to doping during his cycling career, should he practice Crisis PR 101 and apologize, or has his apology "statute of limitations" run out?

The Super Bowl: Ultimate Proving Grounds for Integrated Marcomm Campaigns

January 7th, 2013 by

When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.

PR News Announces CSR Awards Finalists

January 7th, 2013 by

With consumers eager to interact with socially responsible companies, it’s fitting that PR News will honor best-in-class CSR campaigns and the people behind them on February 11 in Washington, D.C.

Can Avis Put Some PR Zip Behind Zipcar?

January 4th, 2013 by

After buying the car sharing company for $500 million, Avis communicators will play a big role in taking the Zipcar brand to the next level.

PR Exec Considered One of the Most Stressful (Yet Rewarding) Jobs

January 4th, 2013 by

The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.