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Payoff Time for Wal-Mart’s Goodwill Chips

The big box retailer hopes its lobbying and CSR efforts will help soften the blow of any negative revelations that might surface about its business in Mexico. | MORE »

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Payoff Time for Wal-Mart’s Goodwill Chips

The big box retailer hopes its lobbying and CSR efforts will help soften the blow of any negative revelations that might surface about its business in Mexico. | MORE »

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10 Tips for Handling a Crisis on Twitter

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis. | MORE »

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Facebook Stocks Up on Feel-Good Capital in Advance of IPO

With the help of ABC News, Facebook is publicizing a soon-to-be-announced "life-saving tool." | MORE »

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Facebook Stocks Up on Feel-Good Capital in Advance of IPO

With the help of ABC News, Facebook is publicizing a soon-to-be-announced "life-saving tool." | MORE »

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10 Tips for Handling a Crisis on Twitter

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis. | MORE »

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The Silent Killer in Press Releases

Basic fact-checking can save you—and your media contacts—a world of grief. | MORE »

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The Silent Killer in Press Releases

Basic fact-checking can save you—and your media contacts—a world of grief. | MORE »

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4 Tips to Leverage Google Analytics for Social Media PR Efforts

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley. | MORE »

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4 Tips to Leverage Google Analytics for Social Media PR Efforts

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley. | MORE »

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