As the lines between marketing and PR continue to blur, APCO Worldwide senior graphic designer Tracy Phillips provides three ways to meld creative concepts with traditional PR.
After buying Al Gore’s Current TV channel for $500 million, the controversial news network must convince the U.S. public that it’s worth watching.
PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.
With reports that Armstrong might issue a confession to doping during his cycling career, should he practice Crisis PR 101 and apologize, or has his apology "statute of limitations" run out?
When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.
The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.