Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.
For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them. Check out this "60 Minutes" story on how to design breakthrough… Continued
What did the airline learn from United’s guitar-breaking lessons four years ago? Not enough.
In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.
It’s a crisis when a company is called "a fraud" and is being investigated by the SEC. What can Herbalife do from a PR standpoint to stop the bleeding?
More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.
#BareItAll could show itself to be an important online community for executives interested in practicing better PR.