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[Infographic] Social Media Remains a Corporate Blind Spot for Executives

January 11th, 2013 by

More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.

Does CES Still Carry Weight for PR?

January 10th, 2013 by

While tech heavyweights like Google and Facebook have taken a pass, CES still holds ample opportunity for PR pros to get their messages out.

#BareItAll: Three Ways to Leverage the New Tweet Chat for PR Pros 

January 9th, 2013 by

#BareItAll could show itself to be an important online community for executives interested in practicing better PR.

3 Tips to Integrate Creative With Traditional PR

January 9th, 2013 by

As the lines between marketing and PR continue to blur, APCO Worldwide senior graphic designer Tracy Phillips provides three ways to meld creative concepts with traditional PR.

How to Handle Social Squatters

January 9th, 2013 by

Is someone jumping your social media brand claim? Do what Ski The East did, and get your claim back.

Under Fire, Al Jazeera America Faces Tall PR Order

January 8th, 2013 by

After buying Al Gore’s Current TV channel for $500 million, the controversial news network must convince the U.S. public that it’s worth watching.

Consumer Reviewers Wield More Power Than Pro Critics in Driving Purchase Decisions [Infographic]

January 8th, 2013 by

PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.

The Super Bowl: Ultimate Proving Grounds for Integrated Marcomm Campaigns

January 7th, 2013 by

When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.

PR News Announces CSR Awards Finalists

January 7th, 2013 by

With consumers eager to interact with socially responsible companies, it’s fitting that PR News will honor best-in-class CSR campaigns and the people behind them on February 11 in Washington, D.C.

How to Get Closer to the C-Suite in 2013

January 7th, 2013 by

Feeling left out as a communicator? Quit whining and start earning that seat at the table.