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Will a New CEO Help Johnson & Johnson Regain Its Mojo?

With its reputation at risk thanks to a bevy of recalls over the last three years, the healthcare giant makes a CEO change. | MORE »

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Dow Digs In Its Heels as an Olympics Sponsor

One of the major sponsors of the upcoming Olympics, Dow Chemical rejects a link being made to a 1984 environmental tragedy in Bhopal, India, caused by a company it acquired in 2001. | MORE »

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Quick Study: CR Reporting Rises Among Top 100 U.S. Companies; Optimizing Content for Sharing Pays Off in Traffic

▶ Corporate Citizenship Reporting Takes Off: More U.S. companies are formally reporting their corporate responsibility (CR) activities to stakeholders, finds a KPMG International analysis of CR reporting among the top 100 companies in 34 nations. … | MORE »

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Bloomberg to Occupy Wall Street: Behave, and No Sleepovers

In what some downtown Manhattan residents and workers would say is a move long overdue, at 1 a.m. on Nov. 15 New York City police officers rousted Occupy Wall Street protesters from Zuccotti Park, making … | MORE »

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PR News Q&A With Heineken USA’s Afdhel Aziz: The Sharability Factor of Facebook Contests

One of the main attractions of Facebook for brands is its natural adaptability for contests and promotions of all kinds. A fun, original contest goes to the very essence of Facebook—it is an audience builder … | MORE »

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TCU Takes Different Tack Than PSU After Drug Arrests

The university takes a proactive leadership role in the reporting of, and reaction to, the news that some of its students were arrested during an undercover police drug sting. | MORE »

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Netflix: Who Am I? Why Am I Here?

After another round of bad news, Netflix seems to be switching gears once again, and is perhaps sending a message to customers and investors that it is unsure of its own identity. On Oct. 24, … | MORE »

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Petco’s Dog Clipping Problem Could Cut Reputation to the Bone

The charges sound almost too crazy to believe, but even if there’s a sliver of truth to them, Petco should brace itself for a PR crisis. Two pet owners in Hawaii have sued Petco, alleging … | MORE »

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Petco’s Dog Clipping Problem Could Cut Reputation to the Bone

The national pet store chain is hit with wild charges that its groomers cut off dogs’ body parts. | MORE »

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Keeping in Step With Chipotle, McDonald’s Says it Cares Too

Possibly taking a page out of Chipotle’s playbook, McDonalds has decided to ramp up its corporate responsibility efforts in regards to the humane treatment of animals within its supply chain. On Feb. 13, McDonald’s announced … | MORE »

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