Water Cooler


avatar

An Opportunity for Pinkberry to Do Good

Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the … | MORE »

Tags: , , , , | Comments Off

avatar

Facebook’s Message to Investors: Look to the Stars

Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment. | MORE »

Comments Off

avatar

News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots

What football game? What ads? It’s the conversations about the ads that really matter. | MORE »

Comments Off

avatar

Carnival Crash Needs an Industry Response

Some crises are bad news for an entire industry, not just for the unfortunate company that is directly affected by a natural disaster, accident or act of malfeasance. Such is the case with Carnival Corp.’s … | MORE »

Tags: , , | Comments Off

avatar

Planned Parenthood Cut-Off Tests Komen’s Public Image

Susan G. Komen for the Cure’s decision to cease funding of Planned Parenthood’s breast cancer screening programs will come with a price. | MORE »

Comments Off

avatar

Google+ Hangouts Gets Presidential Seal of Approval

President Obama’s appearance on Google+ may have had promotional elements to it, but it was effective at putting the Hangouts feature on the map. | MORE »

Comments Off

avatar

Apple Tells Employees ‘We Care’ About Supply Chain Workers

Apple took an employees-only route with its reaction to the New York Times article about its supply chain. | MORE »

Comments Off

avatar

Vassar Opts for the One-Way Channel Crisis Response

When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday. | MORE »

Comments Off

avatar

Nonprofit Makes Headlines With Help of a Few Hundred Tacos

A national advocacy group for immigration reform sent a tray of tacos to the mayor of East Haven, Conn., who recently made an unfortunate comment regarding the local Hispanic community. | MORE »

Comments Off

avatar

Exposé About Apple’s Manufacturing Partners Creates PR Opportunity for Homegrown Brands

An in-depth article in the New York Times about the brutal lives of those who made the iPhone or iPad you are holding right now may give new heft to the phrase "Made in U.S.A." | MORE »

Comments Off