Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.
Most small and medium-sized businesses have not yet adopted methods like promoted postings, sponsored tweets and social games/contests.
For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them.Check out this "60 Minutes" story on how to design breakthrough ideas …
What did the airline learn from United’s guitar-breaking lessons four years ago? Not enough.
In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.
It’s a crisis when a company is called "a fraud" and is being investigated by the SEC. What can Herbalife do from a PR standpoint to stop the bleeding?
More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.
While tech heavyweights like Google and Facebook have taken a pass, CES still holds ample opportunity for PR pros to get their messages out.
#BareItAll could show itself to be an important online community for executives interested in practicing better PR.
As the lines between marketing and PR continue to blur, APCO Worldwide senior graphic designer Tracy Phillips provides three ways to meld creative concepts with traditional PR.