Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.
CEOs get more comfortable in front of the camera, but are still skittish about jumping into social media, according to a new study by PR agency Weber Shandwick.
Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.
Experts say all new aircraft go through growing pains, but after a serious of problems with its highly touted Dreamliner, at what point does Boeing go into PR crisis mode?
While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.
Most small and medium-sized businesses have not yet adopted methods like promoted postings, sponsored tweets and social games/contests.
If communications execs want to own social media, one place to start is by developing formal social media guidelines.