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Is Subway’s Short Footlong a PR Mess?

January 17th, 2013 by

A slighted Subway customer posted a photo of his 11-inch sub on the chain’s Facebook page, which traveled all the way to the cover of the New York Post.

Boeing’s 787 PR Problem: When Do Glitches Turn Into a Crisis?

January 16th, 2013 by

Experts say all new aircraft go through growing pains, but after a serious of problems with its highly touted Dreamliner, at what point does Boeing go into PR crisis mode?

What Facebook’s New Graph Search Means for PR Pros

January 16th, 2013 by

While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.

SMB Advertisers Slow to Add Social to Communications Mix

January 15th, 2013 by

Most small and medium-sized businesses have not yet adopted methods like promoted postings, sponsored tweets and social games/contests.

Three Crucial Elements to Include in Social Media Policies 

January 15th, 2013 by

If communications execs want  to own social media, one place to start is by developing formal social media guidelines.

Walmart’s Pledge to Hire Veterans Is a Dose of Good PR

January 15th, 2013 by

Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.

Editor’s Pick: Video of the Week (1/10)

January 14th, 2013 by

For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them. Check out this "60 Minutes" story on how to design breakthrough… Continued

Delta’s Smashed Guitar Crisis: Like Déja Vu All Over Again

January 14th, 2013 by

What did the airline learn from United’s guitar-breaking lessons four years ago? Not enough.

Respect the Locals, Eh: PR Agency Angers Residents of Canada’s Ninth Largest City With New Campaign

January 14th, 2013 by

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.

Herbalife Locked in IR War of Words With Detractors

January 11th, 2013 by

It’s a crisis when a company is called "a fraud" and is being investigated by the SEC. What can Herbalife do from a PR standpoint to stop the bleeding?