DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.
CEOs get more comfortable in front of the camera, but are still skittish about jumping into social media, according to a new study by PR agency Weber Shandwick.
Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.
Experts say all new aircraft go through growing pains, but after a serious of problems with its highly touted Dreamliner, at what point does Boeing go into PR crisis mode?
While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.
Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.
Most small and medium-sized businesses have not yet adopted methods like promoted postings, sponsored tweets and social games/contests.