Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.
PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.
Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.
Years of research has led the communications agency to make a big investment in Africa.
The latest Edelman trust study finds that fewer than one in five people believe a business or governmental leader is telling the truth.
Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.
Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.
A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.