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Infographic: How Small Businesses Can Use Pinterest

January 23rd, 2013 by

Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.

Reputation and the News Media: 5 Research-Driven Insights

January 22nd, 2013 by

DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.

Facebook in 2013: Move Away From Number of ‘Likes’

January 22nd, 2013 by

Krisleigh Hoermann, who will present at PR News’ Digital PR Next Practices Summit on Feb. 27 in San Francisco, says it’s time to go deep with Facebook engagement.

Beyond Impressions: 8 Tips for Measuring Your Media Relations Efforts

January 22nd, 2013 by

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.

Love Thyself, Love Thy Brand: Exploring Brand/Consumer Attachment

January 22nd, 2013 by

A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.

Public Sees Brands, Social Media as Conduits to Communities

January 22nd, 2013 by

A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change.

To Armstrong, It’s Still All About Lance

January 18th, 2013 by

Media trainer Karen Friedman scores Lance Armstrong’s interview with Oprah Winfrey, and on most counts the disgraced cyclist failed to make the grade.

[Infographic] Can PR Pros Nudge Their CEOs Toward Sociability? 

January 18th, 2013 by

CEOs get more comfortable in front of the camera, but are still skittish about jumping into social media, according to a new study by PR agency Weber Shandwick.

Recalling Daniel Edelman: 4 Lessons Learned From a PR Titan

January 17th, 2013 by

Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.

Misconceptions About the Role of PR Abound 

January 17th, 2013 by

An informal poll on our Facebook page strikes a nerve. Do you concur with some of the responses?