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7 Strategic Communications Lessons by Way of the Super Bowl

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place. | MORE »

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PepsiCo’s Big Gulp: ‘Team, Great Q4! 8,700 of You Have to Go’

The soft-drink and snack-food giant must find a way to share with its employees news about its positive quarterly results and details about a 3% workforce reduction. | MORE »

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Is the Next Target for Web Activists Your Favorite Device Maker?

Apple might want to take seriously the 200,000 signature-strong petition being delivered to store locations. | MORE »

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7 Strategic Communications Lessons by Way of the Super Bowl

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place. | MORE »

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BC Hydro’s PR Investment May Reap Powerful Rewards

BC Hydro, a major electric utility company in British Columbia, seems to have learned from Netflix’s painful experience with raising rates and dealing with the ensuing consumer backlash. The utility is seeking to hire as … | MORE »

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PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

Measuring the ROI of social media can be a complicated process—but it doesn’t have to be. Danielle Brigida, social media manager for the National Wildlife Federation, is not only a believer in the absolute importance … | MORE »

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Exit the Scapegoat at Komen. Who’s Next?

As expected, Karen Handel has resigned as VP of public affairs for Susan G. Komen for the Cure. Her resignation can be perceived as part of the organization’s response to the public outcry over its … | MORE »

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Clint Eastwood Replies to Critics With Magnum Force

Clint Eastwood’s Super Bowl ad for Chrysler did not make some Republicans’ day, but his no-nonsense rebuttal to criticism is a marvel of concision and emphatic message control. The political impartiality of Eastwood’s two-minute tome … | MORE »

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BC Hydro’s PR Investment May Reap Powerful Rewards

British Columbia’s electric utility company is loading up on PR research and consultation in advance of major price hikes. | MORE »

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Exit the Scapegoat at Komen. Who’s Next?

Focusing the blame on one person for the handling of the cutoff of funding to Planned Parenthood is unbecoming to a once-proud organization. | MORE »

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