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How can you get your brand to the top of search results? Laura Kempke, senior VP at Schwartz MSL, offers tips to get you started.
With news reports that 27 animals died while being kept on a farm for the filming of The Hobbit, Warner Bros. and Peter Jackson need a new message.
If you want to break through the clutter on Twitter, it’s more important than ever for your tweets to contain visuals.
A New York Times review blasted the Food Network star’s new restaurant, prompting him to counterattack and leverage his massive fan base.
Filings with the FDA have linked 5-Hour Energy to 13 deaths and 33 hospitalizations, according to a New York Times report. Is the company doing enough to handle its PR crisis?
Whether you’re entering the job market or you’re a seasoned vet considering a career move, here are five ways to nail any pre-employment writing assessment.
Facebook launched both a job-listing app and a brand-pages-only news feed, while Pinterest is increasing its efforts to work with businesses.
While 61% of Creativity in PR Report respondents agreed that criticism of the industry for lacking big, creative ideas is fair, 89% viewed themselves as creative.
Employees at Target aren’t happy with the retail store’s decision to move "Black Friday" from pre-dawn on Friday to Thanksgiving night.
Cold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama.