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Key to Feel-Good Social Media: Prompting Self-Disclosures

New Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center. | MORE »

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Key to Feel-Good Social Media: Prompting Self-Disclosures

New Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center. | MORE »

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Coca-Cola Tops Brand Rankings—Retailers Make Gains

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010. | MORE »

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Facebook Accelerates Transformation Into a Mobile Gateway

Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same. | MORE »

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Facebook Accelerates Transformation Into a Mobile Gateway

Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same. | MORE »

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Fifty Shades Author’s Mother’s Day Gift: A Banning in Florida

Not that E.L. James and publisher Vintage needed any help moving copies of Fifty Shades of Grey, but the banning of the book by the Brevard County library is just the PR campaign they needed on the cusp of Mother’s Day. | MORE »

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Fifty Shades Author’s Mother’s Day Gift: A Banning in Florida

Not that E.L. James and publisher Vintage needed any help moving copies of Fifty Shades of Grey, but the banning of the book by the Brevard County library is just the PR campaign they needed on the cusp of Mother’s Day. | MORE »

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avatar

Coca-Cola Tops Brand Rankings—Retailers Make Gains

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010. | MORE »

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Minimal Response to Resume Flap Sparks Flames at Yahoo

After it was learned that Yahoo CEO Scott Thompson’s resume was inaccurate, the company tried to change the subject too quickly. | MORE »

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Minimal Response to Resume Flap Sparks Flames at Yahoo

After it was learned that Yahoo CEO Scott Thompson’s resume was inaccurate, the company tried to change the subject too quickly. | MORE »

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