Water Cooler

10 Things You Should Know About an App

January 28th, 2013 by

Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.

Poll: Most PR Pros Wait One to Three Days to Call After an Email Pitch

January 28th, 2013 by

PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.

What Vine, Twitter’s New Video Service, Means for PR Pros

January 25th, 2013 by

Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.

H+K Strategies’ Pan-African Expansion: ‘Go Where Your Clients Will Need to Be’

January 25th, 2013 by

Years of research has led the communications agency to make a big investment in Africa.

Edelman Trust Barometer: Leaders Not to be Trusted

January 24th, 2013 by

The latest Edelman trust study finds that fewer than one in five people believe a business or governmental leader is telling the truth.

Officials Cry Foul Over LAX PR Spend

January 24th, 2013 by

Los Angeles International Airport’s $4 million spend on PR contract has drawn the ire of city officials. This begs the question: Does PR need some PR of it’s own?

Infographic: How Small Businesses Can Use Pinterest

January 23rd, 2013 by

Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.

Social Media Policies Under Government Fire

January 23rd, 2013 by

The National Labor Relations Board is calling out brands like GM, Costco and Target for "unlawful" social media rules regarding employees.

Love Thyself, Love Thy Brand: Exploring Brand/Consumer Attachment

January 22nd, 2013 by

A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.

Public Sees Brands, Social Media as Conduits to Communities

January 22nd, 2013 by

A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change.