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8 Steps Universities Should Take in Response to New Gun Laws

While the courts clear the way for gun possession on state campuses, the affected colleges should take steps now to calm fears in their communities. | MORE »

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ESPN Hesitates, Then Drop-Kicks Hank

Country singer Hank Williams Jr. used the "H" name in reference to President Obama, but it’s ESPN that’s under fire. | MORE »

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Apple and CEO Cook Get Set for Big Launch

Any time a new iPhone is introduced, interest from the media and the legions of Apple fans goes through the roof. This time all eyes will be on new CEO Tim Cook and how he performs as launch host. | MORE »

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Occupy Wall Street: Send in the Corporate Spies

Whatever your political persuasions might be, if you’re interested in social media, grassroots campaigns and media impact, you should pay close attention to the semi-organized street improv being performed in the Wall Street area. | MORE »

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PR Pros Need a Dose of Science to Make the Most of Twitter

With more than 8,000 tweets being broadcast globally per second, Twitter’s rich data stream is an excellent source for monitoring brand sentiment and targeting key influencers. | MORE »

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Are Hallmark’s New Unemployment Cards on the Mark or Out of Bounds?

By providing cards for those who seek to console the recently unemployed, Hallmark risks being seen as exploitative. | MORE »

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Reebok’s Ready for a New Brand Story

With its advertising campaigns having taken a hit in the wake of a $25 million settlement with the FTC, it may be up to Reebok’s PR experts to restore credibility to the EasyTone shoe brand. | MORE »

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Harvard Gets Hacked But Maintains Its Poise 

Harvard University was cool, calm and collected as it responded to a cyber attack on its home page. | MORE »

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Will Cuomo’s New Transparency Pass the Crisis Test? 

After being accused of non-transparent practices, New York Gov. Andrew Cuomo has launched a Web site that makes his official schedule public domain. | MORE »

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Zuckerberg at F8: All Media Lead to Facebook, and Stay There

Mark Zuckerberg announced at the F8 Developers Conference "Timeline" and a wave of open graph apps intended to both humanize the social network and make it the fulcrum for all media. | MORE »

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