Water Cooler

Poll: Most PR Pros Wait One to Three Days to Call After an Email Pitch

January 28th, 2013 by

PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.

10 Things You Should Know About an App

January 28th, 2013 by

Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.

What Vine, Twitter’s New Video Service, Means for PR Pros

January 25th, 2013 by

Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.

H+K Strategies’ Pan-African Expansion: ‘Go Where Your Clients Will Need to Be’

January 25th, 2013 by

Years of research has led the communications agency to make a big investment in Africa.

Officials Cry Foul Over LAX PR Spend

January 24th, 2013 by

Los Angeles International Airport’s $4 million spend on PR contract has drawn the ire of city officials. This begs the question: Does PR need some PR of it’s own?

Edelman Trust Barometer: Leaders Not to be Trusted

January 24th, 2013 by

The latest Edelman trust study finds that fewer than one in five people believe a business or governmental leader is telling the truth.

Social Media Policies Under Government Fire

January 23rd, 2013 by

The National Labor Relations Board is calling out brands like GM, Costco and Target for "unlawful" social media rules regarding employees.

Infographic: How Small Businesses Can Use Pinterest

January 23rd, 2013 by

Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.

Facebook in 2013: Move Away From Number of ‘Likes’

January 22nd, 2013 by

Krisleigh Hoermann, who will present at PR News’ Digital PR Next Practices Summit on Feb. 27 in San Francisco, says it’s time to go deep with Facebook engagement.

Beyond Impressions: 8 Tips for Measuring Your Media Relations Efforts

January 22nd, 2013 by

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.