PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.
Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.
Years of research has led the communications agency to make a big investment in Africa.
The latest Edelman trust study finds that fewer than one in five people believe a business or governmental leader is telling the truth.
Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.
Krisleigh Hoermann, who will present at PR News’ Digital PR Next Practices Summit on Feb. 27 in San Francisco, says it’s time to go deep with Facebook engagement.
Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.