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3 Ways PR Pros Are Driving Conversations at SXSW

Communicators aren’t just paying attention at SXSWi, they are actively driving the buzz and conversations there as well, says Hunter PR’s Jason Winocour. | MORE »

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Highlight Geo-Social App, Multi-Screen Engagement Star at SXSW

Hunter PR’s Michael J. Lamp reports on the hot trends at SXSWi for PR News—and, yes, Pinterest is one of them. | MORE »

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JetBlue Blogs About Family Ejection, But Is MIA on Facebook

The Web has caught up with a story about JetBlue removing a family from a flight due to a 2-year-old’s tantrum. | MORE »

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Looking for the Next Mashable

Mashable will be acquired by a large media company—maybe tomorrow morning, maybe next week. But where will its audience go? | MORE »

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Pinterest Stays in the Driver’s Seat

Pinterest drove more traffic to other sites in February than Twitter, and represents yet another opportunity for brands to connect with customers. | MORE »

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Int’l Women’s Day: Women Prevail in PR, but in Numbers Only

In celebration of International Women’s Day, we take a look at PR and gender—and find that there may be a reverse gender gap. | MORE »

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6 Tips for PR Pros at SXSW—and for Those Keeping Score at Home

If you’re going to Austin for SXSW, remember to check in frequently on Foursquare. And if you’re following from afar, the hashtag is #SXSW. | MORE »

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How Not to Build Your Brand: 5 Damaging Mistakes

Brand development favors those who can highlight their expertise and identity—not those who blend in and leave clients without critical information. | MORE »

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Euro Bankers’ Tapping of Former BP PR Rep Has Its Own PR Implications

The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers. | MORE »

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Oreo Turns 100, But Celebration Is Anything But Creaky  

While the media has gobbled up the Oreos milestone, it’s online where you’ll find the big public celebration. | MORE »

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