Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.
Kelly Caffarelli, president of The Home Depot Foundation, fully leverages the company’s home repair DNA to help nonprofits build and refurbish homes for people in need.
PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.
Years of research has led the communications agency to make a big investment in Africa.
Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.
The latest Edelman trust study finds that fewer than one in five people believe a business or governmental leader is telling the truth.