Water Cooler

Infographic: Major Gap Exists Between Management’s and Employees’ Views on Recognition

February 2nd, 2013 by

While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.

Will Snowmobiler’s Death Change ESPN’s X Games’ PR Approach?

February 1st, 2013 by

ESPN is known to push the envelope when it comes to promoting it’s own programming. After the death of Caleb Moore at the Winter X Games, the sports network may have to rethink that strategy.

How Much the Most Reputable Companies Spend on CSR

January 31st, 2013 by

According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.

Most Undervalued PR Skill (According to You)  

January 31st, 2013 by

Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.

Yahoo CEO Mayer Enjoys Extended Honeymoon with the Media

January 30th, 2013 by

So far, the positioning of Marissa Mayer has been textbook public relations, yet all honeymoons do come to an end.

Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best

January 30th, 2013 by

The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.

Papa John’s PR Firm Empowers Bloggers by Correcting Them

January 29th, 2013 by

Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.

What PR Pros Can Learn from Super Bowl Media Day 

January 29th, 2013 by

Taking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference.

Home Depot Foundation’s Caffarelli on Effective CSR: ‘Do What You Know’

January 29th, 2013 by

Kelly Caffarelli, president of The Home Depot Foundation, fully leverages the company’s home repair DNA to help nonprofits build and refurbish homes for people in need.

10 Things You Should Know About an App

January 28th, 2013 by

Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.