According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.
So far, the positioning of Marissa Mayer has been textbook public relations, yet all honeymoons do come to an end.
The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.
Kelly Caffarelli, president of The Home Depot Foundation, fully leverages the company’s home repair DNA to help nonprofits build and refurbish homes for people in need.
Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.
PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.
Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.